Ah, websites. The pride or bane of a small business owner’s existence. Some folks are still convinced they don’t need one. Others pour money into it. Some people get nothing from their website. Others couldn’t imagine doing business without it. But for the vast...

There may be no more popular buzzword in the marketing landscape right now than ‘story’. Countless marketers claim the title of ‘storyteller’ and promise to capture audiences with a brand’s story. Much of this development is good and genuine. But a lot of it is fluff....

Conversion. Capturing. Targeting. These kinds of terms dominate the marketing landscape today. And I’m not against them altogether. But there’s a human element that’s missing. Who wants to be ‘captured’? ‘Targeted’? Words like this can feel more fitting for the...

 “The secret of a high-ranking website is not its colours but its content.” - Amit Kalantri It’s no secret that you need a good website to have a successful brand. For the vast majority of us, our websites are the front door through which customers start to do...

“People want to be told what to do so badly that they’ll listen to anyone,” Don Draper muses in Season 1 of Mad Men. It strikes at the heart of the attitudes that drive the advertising landscape painted by the hit AMC series--people are yours to manipulate and control...

If your marketing strategy starts with online advertising, you’re probably leaving money on the table. Imagine throwing a house party while you’re remodeling your living room. It wouldn’t work, would it? Why? Because your house just isn’t set up to host people yet. As...